Users will soon have a fresh option that enables them to cut down on the volume of AI-made videos appearing in their feeds. This step comes as the platform disclosed that it currently hosts over 1 thousand million AI videos.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a global launch. This advancement aligns with a rise in AI-generated material, spurred by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing content creators on a competing service primarily display content made by AI. A large amount of this material is considered low-quality AI content, a label for inferior, factory-style content that is often nonsensical or dreamlike.
Based on user feedback that numerous viewers appreciate content created using AI tools, ranging from digital art to science explainers, and we want to provide users the power to increase or decrease of that, depending on their own likes,” said a spokesperson.
Volume and Proportions
TikTok shared that there are now over a billion videos on its app labeled as made with AI. Overall, in excess of 100 mn pieces of content are added to the platform daily, making AI content a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be in a position to reduce or increase the amount of AI content they see by opening the topic control feature in the app and choosing AI-made media. Additional categories that currently be controlled under the filter encompass news, clothing, aesthetics, and movement.
AI Disclosure Rules
Its policies require creators to identify convincing AI-made content, and it forbids malicious deepfakes of public figures or crisis events. Any believable AI video that is not labeled can be taken down under its user guidelines.
Furthermore, the app will now add an AI-generated watermark to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This measure is aimed to help prevent users from attempting to evade the tagging system.
Educational Initiatives
The company is additionally introducing a two million dollar awareness program for specialists and institutions to create educational content about using AI responsibly. This project will support charitable organizations dedicated to training computer science.
Moderation Strategy
The platform has justified its moderation strategy, during debate over plans to lay off hundreds of review team members in the UK. TikTok is set to cut a significant number of roles in its trust and safety department in London, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive explained that staff-based oversight would continue to be important, but artificial intelligence can protect employees by removing the most distressing content before it gets reviewed by humans. TikTok announced a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”
