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This Corporate Battle For CNN Highlights How Dysfunctional US Media Truly Is.

On Thursday evening, as rumors swirled about the Brown University gunman, the network's Kaitlan Collins used social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.

Although the network is hardly a perfect news source, her statement seemed accurate for a lot of people. It stands as one of the broadcasters where you can find fact-based and generally reliable reporting – especially during fast-moving events like the one taking place in the vicinity of a New Hampshire storage facility.

A Vulnerable State During a High-Stakes Battle

Yet the news network, now 45 years old, finds itself in a uncertain state as two massive media corporations compete for ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has turned into a high-stakes game of corporate ownership, rather than as a question of what benefits the news-consuming public.

“This is yet another example of the fundamental flaws with origins in decades of policy decisions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The speculation about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a larger point.

“The narrative is crafted as a business story with powerful individuals as the central actors, but there is hardly any discussion of the societal benefit,” Pickard explained.

The Additional Element: The Former President

The CNN scenario is made more complex by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his primary “fake news” foe.

Recall the cries of “CNN sucks!” at Trump's rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.

Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from negative coverage and examination. That is a factor in why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.

Trump has reason to favor that bidder more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that historic news network.

A Future of More Instability

It is important to note, if Netflix is successful, CNN and other cable outlets would first be spun off into a standalone company. That would be a welcome development to many at the network, but it’s hardly a secure position. That structure could set up CNN for yet another acquisition. The cycle continues.

In the view of Timothy Wu, a lot of this is against the law, anyway. The influential voice of big tech’s dominance wrote recently that competition laws should prohibit both deals.

“Either merger would be detrimental to the country, and both should be opposed by anti-trust authorities,” Wu argued.

The Bigger Challenge and a Path Forward

Whatever happens in this situation, the larger issue endures.

“What we have now is a very structure that undermines democracy, but we must resist a sense of powerlessness,” Pickard noted. Policy decisions – dating back to the 1930s and 1940s – helped to foster this profit-obsessed monster, and different policy decisions can address it.

Will that happen in an era where the top communications regulator refuses to acknowledge that the agency is independent? Overhaul is highly improbable now, but that should not imply it will not happen in the future.

Initiatives that bolster independent news organizations, aid local journalism, finance public media, and prevent the consolidation of media power in too few hands are achievable – they are essential for a functioning democracy.

In the world of media ownership, size does not equal quality. And news organizations such as CNN shouldn’t be pieces in the newest acquisition battle.

About the author

Amy Dalton

A tech entrepreneur and writer with over a decade of experience in digital transformation and startup ecosystems.

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